Tiffany & Co. jewelry topped the ranking and watch brand digital performance business intelligence company L2.
Retailers are only receiving a “genius” ranking in 2015, one of the two brands Digital IQ Index: watches and cheap Tiffany jewelry, where the benchmark 66-line brand in the US strength, according to a statement on December 22 L2 other “genius” brand Each secondary index is Cartier.
L2 index taking into account the quality of the website and e-commerce provided; electronic marketing; the use of mobile phones and tablet computers; and the deployment of social media to select the brand. In each area, to assess the decline to several subclasses reviewed 66 ranked brands.
Top 10 watch and jewelry brands control nearly 75% of traffic to the site within the market range of cheap silver jewelry brand, according to the L2. Only three brands – Tiffany silver jewelry and Rolex Replica UK and Omega Replica Watches – before 10 offline brand appears both a list of the top 10 rankings on online brand.
“As an industry executive to digital channels to find the elusive growth, they are faced with a grim reality: the brand equity it took decades, even centuries, to build not transfer ratio in the Internet,” the report said.